What makes a deli case stand out at the front of your business
- A deli case at the front of your business is your first and busiest salesperson.
- Bright, even LED lighting and clear glass make fresh food look fresh.
- An all-stainless exterior wipes clean fast and looks professional for years.
- Choose a size for your product mix and counter, and merchandise it like a window display.
A deli or display case is more than cold storage. At the front of a bakery, deli, cafe or market, it is the first thing customers see and the one piece of equipment that sells all day without being asked. A great case makes everything inside look fresher and more appealing, so it deserves more thought than a spot against the wall.
Lighting sells the product
Bright, even lighting is the single biggest upgrade to how food looks. LED lighting runs cool, uses little power and lights each shelf evenly. Look for a case that lights every level without hot spots or dark corners, and keep the bulbs clean and working. A single burned-out light makes a whole case look neglected.
Clear glass, clean sightlines
Large panes of clear glass let customers take in the whole selection at a glance. Curved front glass opens up the view and gives the case a premium look, while straight glass fits more square-edged layouts. Whichever you choose, keep the glass spotless. Fingerprints, smudges and fog are the fastest way to make a case look tired. A daily wipe with glass cleaner and a soft cloth goes a long way.
A finish that lasts
A stainless steel exterior is easy to clean, resists the wear of a busy counter and reads as clean and professional. Because it is an all-stainless build, there is no paint or laminate to chip, which keeps the front of your shop looking sharp for years.
Choosing the right size
| Model | Size | Dimensions (L × D × H) | Capacity |
|---|---|---|---|
| XDC-92-HC | 36" Deli Display Case | 36" x 32.5" x 42.88" | 12 cu. ft. |
| XDC-120SS-HC | 48" Deli Display Case | 47.5" x 32.5" x 42.88" | 18 cu. ft. |
| XDC-163-HC | 65" Deli Display Case | 65" x 32.5" x 42.88" | 22 cu. ft. |
| XDC-200-HC | 82" Deli Display Case | 82" x 32.5" x 42.88" | 32 cu. ft. |
Start with your counter space and the product you plan to display. Leave room for staff to work behind the case, and for customers to queue in front of it. If you sell a wide range of items, a longer case lets you separate categories, such as sandwiches, salads and desserts, so each one is easy to find.
Placement and flow
- Put the case where customers naturally walk, close to the entrance and register.
- Keep sightlines open. Avoid tall signs or displays that hide the case.
- Leave enough floor space to queue without blocking the door.
- Keep the area behind and under the case clear so air can circulate.
Merchandise it like a window
- Group items by type and keep each section full. A half-empty case looks like old stock.
- Place your best-selling or highest-margin items at eye level.
- Use small, readable price cards or labels.
- Add color. Garnish, fresh herbs and varied packaging make the display pop.
- Rotate and rearrange regularly so repeat customers notice something new.
Keep it clean and cold
Present food at the proper temperature and keep the case clean inside and out. See our guide to cleaning a commercial refrigerator and our safe food storage temperatures for the basics.
Compare sizes in our deli and display cases, or ask us which fits your counter.
Frequently asked questions
What size deli case do I need?
Match the case to your counter length and the range of products you display. Measure the space and leave room for staff behind the case and customers in front.
Is curved glass better than straight glass?
Curved glass gives a more open view and a premium look. Straight glass can make better use of space in a tight layout. Both display food well when the lighting is good.
How do I keep the glass from fogging?
Keep doors and access panels closed, avoid overloading the case, keep it away from direct sun and vents, and make sure the unit is holding the right temperature.
Can I use a deli case for hot food?
No. A refrigerated deli case is designed for cold display. Use heated display equipment for hot food.